la bibliothèque numérique de la lecture publique

Develop Your PR Skills

QRcode

Auteur(s): Richardson, Neil

Laville, Lucy

Editeur: Kogan Page

Date de publication: 2010

Nombre de pages: 176

ISBN: 978-0-7494-5970-3

Develop Your PR Skills is a simple, straightforward guide to maximising your company's potential through effective PR. It will help the reader to gain a quick understanding of the concepts and principles and learn how to use them in actual business scenarios. It covers strategic public re

Develop Your PR Skills is a simple, straightforward guide to maximising your company's potential through effective PR. It will help the reader to gain a quick understanding of the concepts and principles and learn how to use them in actual business scenarios. It covers strategic public relations, public relations and the internet, working with the media, how to deal with different stakeholders and customers, dealing with a crisis, using internal communications, using research to get a competitive edge, evaluating the success of your PR, and ethics and sustainability. Direct and to the point, each chapter is concise, can stand alone and ends with a summary of key points. Readers are also be pointed towards key websites and reading materials.

Voir toute la description...

Livres voisins

Score

0

Tags

see more...

Dossiers Publics

0

see more...

Dossiers Privés

0

see more...

Sélections

0

see more...

Commentaires

0

see more...